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Marketing Manager | Director

Download this pre-written, detailed and completed Marketing Manager | Director job description example for free to ensure that your job description is professionally documented.

The Marketing Manager is responsible for the marketing department, managing an internal team of writers, designers, and product managers to identify what consumers want, and deliver solutions to help the company promote their products.This job description also includes a menu of components that applicable to the following positions:

  • Marketing Director
  • Digital Marketing Manager
  • Communications Manager

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Overview

This free download of the Marketing Manager | Director job description example outlines the profile of the Marketing Manager position.

The Marketing Manager oversees the marketing department and is responsible for guiding the team in the development and implementation of marketing strategies. With extensive marketing experience and comprehensive knowledge of branding, this position leads and monitors all activities and stages of marketing efforts. This includes everything from logos, package design and pricing strategies, to advertising campaigns and media outlet selection.

A larger company’s marketing department may have job titles as follows: marketing director, marketing manager, marketing communications manager, and digital marketing manager. Whereas a small business may have one individual whose title as marketing manager encompasses all the above.

The ideal candidate for the Marketing Manager position has outstanding creativity, insight, and a positive attitude. They are proactive and strategic, proving their ability to anticipate and adapt to customers’ needs.

Marketing Manager | Director Responsibilities

Here are a few responsibilities key to the Marketing Manager | Director position. For a full list, download the free pre-written Marketing Manager | Director job description template.

  • Plans, leads, and collaborates with marketing team, developing creative briefs and guiding creative direction on all projects from start to finish.
  • Establishes positioning, identifies target audience, and develops marketing plans.
  • Develops and manages budgets for marketing department.
  • Collaborates with cross-functional teams such as creative, IT, production, and legal to create effective promotional materials.
  • Offers advice to develop innovative public relations, advertising, and events.
  • Designs, builds, and maintains the Company’s social media presence.
  • Measures and reports performance of digital marketing campaigns, assessing against goals and ROI.  

Marketing Manager | Director Skills

Here are a few required skills key to the Marketing Manager | Director position. For a full list, download the free pre-written Marketing Manager | Director job description template. 

  • Budget management
  • Copywriting skills
  • Website management
  • Competitor analysis
  • Brand analysis
  • Website analytics (Google Analytics, Google Adwords, NetInsight, Omniture, WebTrends)
  • Marketing automation and CRM tools

Alternative Marketing Manager | Director Job Titles

The Marketing Manager is also known as Advertising Director, Advertising Manager, Communications Director, Marketing Director, Marketing Communications Manager, Media Relations Director, Digital Marketing Manager, Promotions Manager, Sales and Marketing Manager, Public Relations Manager, Internet Communications Manager, Web Communications Manager, or Web Marketing Manager.

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Marketing Manager | Director Job Description Components

This Marketing Manager job description includes the following components: 

Position Details

Provides fields to be completed including reporting structure, job classification, benefits eligibility, overtime exemption status, direct reports, eligibility for bonus, work location, internal and external relationships, supervision required, decision-making authority, travel required.  

Position Requirements

Provides fields to be completed including position overview, responsibilities and accountabilities, job-related technical skills, experience, education, training, position success traits, as well as additional comments for position. 

Position Overview

A short, clear and accurate summary of the job position objective that includes the general responsibilities, goals, relationships with customers, staff, executives and results expected of incumbent employees. 

Responsibilities

A comprehensive list of categorized key responsibilities, each indicating the percentage of time a high-level responsibility will take, along with the key tasks associated with each responsibility. 

Job-Related Technical Skills

A concise list of job-related technical/hard skills that include the specific knowledge and abilities required for success in the job. The necessity for proficiency, experience or familiarity of each task is specified. 

Experience/Education/Training

Provides a clear and specific list of experience, degrees, diplomas, certificiations, training, or disgnation required and preferred for the position. 

Positions Success Traits

Provides a concise list of personality traits, competencies, or soft skills that lead to success in the position and career development. 

Other Factors

Provides a field to insert additional information that is necessary and specific for the job description. 

How is the Marketing Manager | Director job description used?

Once completed, the Marketing Manager job description is used in the following ways: 

  • to create a document that outlines responsibilities
  • Job Evaluation
  • Job posting
  • Interview questions
  • included in the job offer contract
  • Management of the probationary period
  • Performance Reviews
  • Performance Improvement Plans
  • Benchmarking for Salary Surveys

What other Job Description Sample Templates are included in this Kit?

The following pre-written job description templates are included in the Job Descriptions Samples Kit and represent standard or common job descriptions used in most companies. 

Template  

Finance & Accounting 

Accountant job description

The Accountant is responsible for providing the company’s financial information to management by researching and analyzing accounting data and preparing reports, while being careful to comply with financial policies and regulations.

Accounting Clerk job description

The Accounting Clerk is responsible for ensuring accuracy of financial records through clerical and administrative duties. General tasks include assisting with reporting, bookkeeping, research and resolving discrepancies.

Controller job description The Controller oversees the Accounting Department’s day-to-day operations, maximizing returns on financial assets by establishing policies and procedures that are designed to mitigate risk, enhance accuracy of reported financial results, and ensure compliance with accounting principles.

Administration

Office Manager job description

The Office Manager organizes and coordinates office administration and procedures to ensure that day-to-day operations run smoothly, maintaining office systems and managing staff to ensure safety, efficiency, and organizational effectiveness throughout the office.

Administrative Assistant job description

The Administrative Assistant is responsible for general office administration to ensure efficient and smooth day-to-day operation of the office by providing administrative support to various office staff.

Receptionist job description

The Receptionist is responsible for providing administrative support to various stakeholders. Being the first point of contact for any person contacting the company, it establishes first impressions and is the hub and glue of the business since they touch so many departments and have regular contact with all staff members.

IT

Internal Help Desk Technician job description

The Internal Help Desk Technician is a customer service position that resolves in-office issues related to hardware, software and other computer systems. This tech-savvy employee performs remote and in-office troubleshooting as well as regular maintenance to diagnose, resolve and maintain any IT related issues for employees.

IT Manager job description

The IT Manager advises the company on IT solutions that will promote the highest level of growth and efficiency. This position serves as a translator between technical teams and senior management, managing staff, and researching and implementing technological strategic solutions.

HR

HR Coordinator job description The HR Coordinator acts as a bridge between employees and the HR Generalist, being responsible for facilitating daily HR functions by assisting HR managers with administration support, payroll processes, employee records and recruitment.
HR Manager job description

The HR Manager is responsible for recommending, creating, and administering Human Resources best practices, services, and programs that align with the company’s values, strategic and annual business plan priorities, mission, and departmental mandates.

Recruiting Manager job description

The Recruiting Manager works closely with hiring managers to manage sourcing, interviewing and the overall hiring process to ensure that qualified employees, contractors and consultants are hired to meet the company’s current and future workforce requirements. 

Health & Safety Manager job description The Health & Safety Manager has functional responsibility for health and safety across the entire organization and works with all staff to ensure that strong health and safety focus, training and reporting are in place.
Sales
 Sales Representative | Account Manager  job description

The Sales Representative uses sales expertise to sell the company’s product online, over the phone or in person to find out what their customers want and suggests products or services that will address their needs. 

Or

The Account Manager acts as the point of contact for their clients, being responsible for building and maintaining strong, long-lasting relationships with clients on behalf of the company and providing them with products that best fit their individual needs.

Sales Manager | Director | VP job description

The Sales Manager focuses on maximizing sales team potential and developing new sales strategies to keep the company competitive and innovative, leading sales efforts by managing recruitment, objectives, coaching and performance monitoring of Sales Representatives.

Or 

The Regional/District Sales Manager leads the sales team in a geographic region, responsible for developing and implementing a strategic sales strategy that generates growth and profitability for the business. 

Customer Service
Customer Service Representative (CSR) job description

The Customer Service Representative acts as a liaison between the business and its customers, providing customers with information to address inquiries regarding company products and services, while also resolving customer complaints, errors, and cancelations.

Technical Customer Support Specialist job description The Technical Customer Support Specialist provides technical support to the company’s customers who need assistance with technical, hardware, and software system issues, providing excellent customer experience to clients with immediate and precise support on all technical issues.
Customer Service Manager job description

The Customer Service Manager is accountable for providing department-level management and leadership to the Customer Services team. The position works closely with other departments, training institutions, industry groups, and employers to ensure the company fulfils its customer service mandate.

Marketing
Graphic Designer job description

The Graphic Designer crafts and edits visual pieces to convey information and communicate the company’s ideas in a more attractive way, acting as a visual storyteller who, with an understanding of branding and marketing, is responsible for engaging, informing, and inspiring the company’s audience.

Marketing Coordinator job description

The Marketing Coordinator drafts reports, tracks results, coordinates content, builds relationships with sales teams, and supports all marketing strategies. Acting as the marketing manager’s right hand, a marketing coordinator helps implement marketing, advertising and branding plans. 

Product Manager job description

The Product Manager is the product expert, in charge of creating the road map that guides the product from ideation through development to launch, bridging the gap among all departments involved in production, including R&D, engineering, manufacturing, marketing and customer support.

Marketing Manager | Director job description

The Marketing Manager is responsible for the marketing department, managing an internal team of writers, designers, and product managers to identify what consumers want, and deliver solutions to help the company promote their products. This job description also includes a menu of components that applicable to the following positions:

  • Marketing Director
  • Digital Marketing Manager
  • Communications Manager  
Executive
CEO - Chief Executive Officer job description

The CEO has overall responsibility for creating, planning, executing, and integrating the strategic direction of an organization. The CEO is in charge of major corporate decisions, managing the company’s resources, operations, and management team, providing strategic direction as well as creating a vision for success.

COO - Chief Operating Officer job description The COO is responsible for the efficiency of the business, overseeing the company’s ongoing operations and procedures, designing and implementing diverse business operations and establishing policies that promote the company’s vision.
CFO - Chief Financial Officer job description

The CFO is responsible for analyzing, strategizing, and growing the company’s financial position, providing critical financial strategies and performance management to guide the financial systems that empower the company.

CIO -  Chief Information Officer job description The CIO's goal is to create maximum business value through technology, lead planning of business growth objectives, and ensure tech systems and procedures lead to outcomes that align with the company’s business goals.  
CTO - Chief Technology Officer job description

The CTO is responsible for all technology systems, processes, software design and development, acting as the technology and business expert alongside the CEO, providing leadership through their knowledge of technology, establishing the company’s technical vision, strategies, and plans for growth. 

CMO - Chief Marketing Officer job description

The CMO oversees the planning, development, and execution of a company’s marketing initiatives, leading the marketing team with enthusiasm and guidance, overseeing all marketing operations and developing the company’s marketing strategy and vision.

CHRO - Chief Human Resources Officer job description

The CHRO provides organizational leadership and implements human resource strategies that support the overall business plan, strategic direction and goals of the business, building a strong credibility of the company's HR functions through leadership skills, professional qualifications, and integrity.



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