Marketing for Consultants
If you're planning on securing all your clients from referrals and your network, your inclination will likely be to ignore this Marketing section. We recommend you give the following pages a quick once over, and then decide.
In the following pages, we’ll cover the following topics.
Let’s review some of the basics.
What is marketing?
There are various definitions of 'marketing' depending on which source you subscribe to. In the context of HR consulting, and for the purpose of this section, it suffices to refer to marketing as an activity of communicating your offerings to your target audience and building a lasting and trusting relationship with your customers.
Why do you care?
Ever heard of “Business needs marketing like humans need oxygen”? Without marketing, people will not know about your service and that your business exists. As a newly minted business owner, your most important immediate job is to get the word out that you’re in business and reach as many of your prospects as possible through effective marketing strategies.