Ariane Laird

Founder, CEO & Principal HR Consultant
LinkedIn Profile

Since 2006, Ariane Laird is the Founder and CEO of ConnectsUs HR and continues to work directly with clients as Principal HR Consultant through Sienna HR.

Ariane works primarily with Canadian small businesses, startups, and cross-border companies with staff in Canada, where HR responsibilities often sit alongside other operational roles. Her focus is on bringing clarity, structure, and sound judgment so issues are addressed early and handled correctly.

Consulting Approach

Ariane approaches HR as part of running a business, not as a standalone corporate function. The focus is on getting the fundamentals right, understanding the workforce and operating environment, and making decisions that reduce risk before issues escalate.

Ariane remains closely involved in client work, particularly where experience, judgment, and attention to detail matter. Clients value the depth of the work, the clarity of advice, and a working style that is direct, accountable, and easy to work with.

ConnectsUs HR has operated as a remote firm since 2006, long before remote work became mainstream. This model supports focused work and staff flexibility. 

Background & Experience

Ariane’s career spans decades across administrative, finance, and HR roles, giving her a broad operational perspective. Early exposure to complex and often overlooked projects shaped a pragmatic approach to HR consulting.

Over the years, she has worked with over 100 organizations across Canada and the US, ranging from early-stage companies to established operations across a wide range of industries. This experience has reinforced the importance of practical, proportionate, and business-aligned HR.

That perspective led to the creation of ConnectsUs HR and continues to inform its work today.

Outside of Work

Outside of work, Ariane values staying active, curious, and grounded. Her interests include learning new languages, spending time outdoors, salsa dancing, and time with family and close friends. She has a deep respect for nature and animals and is intentional about minimizing her environmental impact. 

Contact Ariane

If you’re looking for HR consulting built on hands-on experience with small business, you can contact Ariane directly here and select “Contact CEO - Ariane Laird” from the Inquiry Type menu.