Online Marketing for Consultants
In this competitive market place, it's important that you capture the attention of your target group by establishing a strong and credible online presence. Let’s take a look at some of the basics of online marketing media sites you can use.
This page is meant to provide high level information about some of the options available to you. The reality is that online marketing is technical and is a complex and ever changing area and usually requires expertise to do it well. As part of the ConnectsUs Consulting website offering, we provide add-on services which include online marketing by a reputable and talented online marketer. Contact Us for more information.
Topics in this Section
SEO
People search for products and services using search engines such as Google. Search Engine Optimization (SEO) helps improve your website so that it appears in one of the top positions of the results page, rendering a higher chance that a user will visit your website.
Google AdWords
You can advertise your business on Google using Google AdWords. You pay when a Google user click on your link (Pay-Per-Click) and gets directed to your website. Google AdWords provides metrics to track the success of your marketing campaign.
Newsletter | Email Campaign
Email or newsletter campaign utilizes emails to deliver a commercial message (eg white paper or product/service advertisements) to your target group. This helps to raise awareness of your brand or generate conversion to sales, depending on the intent of your campaign. Some professional associations can assist with your email campaign for a fee by sending out your message to their members.
YouTube
YouTube is touted to be the second-largest search engine in the world, after Google. Therefore, it makes perfect business sense to include YouTube in your marketing strategy. You can also enhance your brand by creating a Brand Channel.
If you don't have a LinkedIn profile, stop what you're doing and create one right now. The instructions are below.
Being active on LinkedIn is a highly successful way for you to gain relevant exposure. Here's how to do it:
- Based on the profile of your target market, join discussion groups and become a recognized thought leader on your area of expertise.
- People have questions. You have the answers.
- Make sure that you provide value on the discussion groups. You'll notice that most members on discussion groups are self serving and don't provide any value in their posts. Provide concrete steps and valuable tips and nuggets that helps to solve the pain experienced by one of the members.
- Insert relevant links to your blog posts. You'll notice a significant jump in traffic to your website.
Creating your LinkedIn Profile
See How To Create A Killer LinkedIn Profile